Clik here to view.
The Science of Persuasion – A Resource List
I co-host the weekly #usguyschat with my friend @Ken_Rosen. We have chosen Influencing Behavior as our February 2013 theme. For Monday 2/4/13 the topic is The Science of Persuasion. Questions for the...
View ArticleClik here to view.
Relationship Marketing and Utility
New Marketing Ideas I write and think a lot about the new marketing landscape. The proliferation of smart devices and the Internet are changing the way consumers and brands interact. Creating a...
View ArticleClik here to view.
Training Non Profits in Use of Social Media
This is a guest post written by Ric Dragon, owner of Dragon Search. Over the past year, Strategic Marketing Solutions has enjoyed partnering with Dragon Search, a company that shares our passion for...
View ArticleClik here to view.
Story Telling – The Role of Emotion in Persuading- A Resource List
I co-host the weekly #usguyschat with my friend @Ken_Rosen. Influencing Behavior was the theme chosen for February 2013. The chat on Monday, 2/11/13, was moderated by Steve Birkett @Abovethestatic and...
View ArticleClik here to view.
Mobile Marketing: Why Are Mobile Users Unsubscribing?
Why Mobile Users Unsubscribe According to a recent Vibes report, 69% of mobile phone users and 86% of “showroomers” indicated that too many messages or updates caused them to unsubscribe. Showrooming...
View ArticleClik here to view.
The Science of Creativity – A Resource List
I co-host the weekly #usguyschat with my friend @Ken_Rosen. We have chosen Influencing Behavior as our February 2013 theme. For Monday 2/18/13 at 3PM ET, Noon PT, the topic is The Science of...
View ArticleClik here to view.
Emotional Marketing: What Makes Buyers Buy
The Role of Emotions in Marketing What’s more logical: Option 1: Clearly stating the facts about your product/service offering and touting the benefits OR Option 2: Providing an illustration of your...
View ArticleClik here to view.
Emotional Marketing: What Makes Buyers Buy Part 2
This is a continuation of my recent post Emotional Marketing: What Makes Buyers Buy, where I talked about how humans are wired for emotional response and listed ways that should manifest in our...
View ArticleClik here to view.
Does your data engage or enrage?
Bad Data Equates to Negative Customer Experience I just received a text message from my insurance agent; a friendly reminder that I owed a premium that was due a couple of weeks ago. The text had a...
View ArticleClik here to view.
Why I left HubSpot
I decided to pull the plug on the HubSpot platform and migrate my website to Word Press. Why? Explaining why will make more sense if I tell you why I decided to become a HubSpot VAR (Value Added...
View ArticleClik here to view.
Small Business Social Media Marketing Basics
Social Media for small business really isn’t optional anymore Technology and the Internet are fundamentally changing the way we do business around the globe. Consumers have unprecedented access to...
View ArticleClik here to view.
The Need For (Mobile) Speed ~ research included
Did you see Top Gun? It’s one of my favorites. One of my favorite lines from the movie is “I feel the need for speed”. Ok so maybe the movie quote is more fun; however, most marketers do understand the...
View ArticleClik here to view.
SMB Social Media Marketing: Reaching Today’s Empowered Consumer
Recently I had the privilege to contribute to my friend Jennifer Hanford’s blog at J+ Media Solutions. In this post, I outline ways for SMB’s to strategize how a SoLoMo strategy can reach today’s...
View ArticleClik here to view.
Want to Influence Purchase Behavior? Try Customer Centric Marketing
Customer Centric Marketing Drives Purchases That’s right! Focus on the customer, and it will drive purchase behavior. I know it probably sounds as obvious to you as it does to me; however, it’s always...
View ArticleClik here to view.
10 Relevant #SoLoMo Content Tips
In my recent Windmill Networking post, 10 Tips to Create Relevant (and Avoid Creepy) Marketing #SoLoMo, before I got into the 10 tips, I wrote about five ways you can tell your marketing is creepy....
View ArticleClik here to view.
FTC and Mobile First
Social Media Advertising and the FTC In March of 2013, the FTC updated disclosure requirements for digital advertising. You are welcome to download the document. If you prefer a more succinct list of...
View ArticleClik here to view.
Small Business: Social Media Marketing Basics
Social Local Mobile is Reshaping Business Mobile is reshaping the way we do business. Don’t believe me? Consider this: The number of U.S. searchers on mobile phones grew by 26% this past year to 113...
View ArticleClik here to view.
Why a Good Sales Force Experience Matters
Why Optimize Any Experience? Research suggests and most would agree that a positive, consistently good customer experience is a good thing. In fact in some cases it might even be considered a...
View ArticleClik here to view.
How much would you pay for a profit puzzle?
I love what I do. I love to talk about what I do. The challenge is this: when someone asks me what I do, I seem to speak a language they don’t always understand. In my world, coming up with integrated...
View ArticleClik here to view.
Amy’s Bakery more than a Social Media Lesson
Although there are numerous social media lessons to be learned from the now infamous meltdown, there is perhaps a larger point to be made. Unless the interactions from the television show were staged...
View Article
